6 Reasons Why You Might Not Be Ready for a Website

By Hâfi Martinsdóttir

Estimated reading time: 10 minutes | 1930 words

Perhaps you’ve been wondering about setting up a website for a while now, maybe you’ve been browsing online and saving your favourite websites as inspiration for when your time comes. Creating a website is exciting, because once you’ve taken that leap there is no going back. Your business is out there for everyone to see and it works as an incredible accountability tool to keep you on your toes and pushing your business forward!

Having a website can certainly make us feel as though we’re in the game, but there’s also a lot more to it than that. Here are the 6 reasons why you might not be ready to take the next step, ..yet.

#1 Who is your website for?

An important factor that many overlook when they start building a website is who their site visitors are going to be. We get so caught up in thinking about OUR benefits from having a website that we forget to consider the people that our website is there to serve. One of the first questions I ask my clients is “why are your ideal customers coming to your website”.

We have to remember that your website is there for them, otherwise how else will it make you money? This might require you to run a survey amongst your ideal customers, or get talking to them to discover what it is that they want from your business and your site. They might want you to invest in providing an online booking system for them to easily schedule an appointment with you, or perhaps they aren’t in your area very often so they would like to sign up to a monthly newsletter where they can keep abreast of your company news, latest products and events. Starting the conversation is a powerful way to tap into your clients’ needs.

So before we even get into all of this good stuff, do you know who your ideal customer is? Have you narrowed down a niche? To make your online business a success we need to be thinking about sending your ideal customers to your site, we need to get in front of them, lure them in with enticing offers and relevant information that they will enjoy. But to do this, we need to have a firm grasp of who they are. I recommend to all my clients that they create an avatar of their ideal customer, and get as specific as they can and every single thing on the website, every image, every piece of content, every blog post, every product is placed on that site with them in mind.

At the end of the day, there are just too many people out there to blanket market to, we need to get specific.

A good example of specific would be, “She’s an active mother of two young kids, aged between 27 – 42, goes to yoga 3 times a week and likes to stay up to date with the latest in sports nutrition”. Now that is specific! I would print out that bio and stick it up next to my desk so that whenever I am writing a blog post I would have her in mind, you can even give her a name if that helps to visualise her.

The more information we know about your ideal customer, the easier it will be for us to create an efficient marketing strategy to attract your people to your site.

So, do you know who you are making your website for?

#2 How does your website help them?

Now that you have your target audience figured out, what are you going to do for them? Are you creating a blogging site to keep them up to date with the latest news in your industry? Are you selling products that you know they would love? Or perhaps you’re providing all of the above along with a booking option for them to have one-on-one access with you.

Whatever it is, be sure to get as clear as possible as to what you’re offering your site visitors.

If you’re a nutritionist, you’re not offering them an online membership to your workout video series, you’re offering to change their life. They have a problem (they want to be more active) and you are providing a solution for that.

This is why people will sign up to your course, if you know the problem your customer faces, you can offer them your solution. That is why they will pay big money to have access to your training.

I hope this is getting you excited at the thought of all the possibilities, it’s certainly one of my favourite topics to dive in deep about!

What is your ideal customer’s biggest problem and how do you help to solve that?

#3 Is your content ready?

Have you thought about and begun gathering the content you want on your website, ie. images, text, graphics, etc.?

If you’re not very confident in your writing skills or perhaps you don’t know where to source your images from to make your website look beautiful, these are certainly enough reasons to make you feel like a deer caught in headlights. Websites are big projects and can certainly feel daunting. But what if I told you that you can access beautiful, copyright-free images at unsplash.com for free? Other sites to source both free and paid high quality images include Pikwizard and Adobe. I certainly remember it being a weight off my shoulders when I was building my first website back in 2017!

So now that you have quality images to make your website look good, what about your writing? I can help you write your website copy, as a trained SEO copywriter I can cover any or all of your website’s text without you needing to worry. Simply let me know that this would help you and we can work it into my final quote.

If you’re in need of graphics or business branding including a logo, I have access to an entire network of talented designers that can whip up some incredible work for your business and your site.

When my clients choose to work with me, they also get access to my network of developers, SEO experts, designers and writers.

I hope that takes some of the overwhelm out of the situation for you. You’re never alone in this process, even if it’s just encouragement that you need, I’ve got your back.

Do you have your website content ready? If not, are you willing to hire someone else to create it for you?

#4 Are you ready to build an audience?

Are you ready to work? It’s a common myth that if you build a website the hoards will come flooding in en masse. Unfortunately we are in a crowded online environment and it’s easy to get lost amongst the noise. Much like hosting a party, you can hire the best DJ, order the finest catering and fill your house with balloons, but if you don’t invite anyone, they won’t know to come.

Launching a website and maintaining interest after the initial launch takes effort and a strategy.

I work with my clients to begin launching their website up to 8 weeks before the site actually goes live. This is to ensure that people actually turn up to your party!

Your website is a valuable tool to position yourself at the top of your game and can set you up for success, but you still need to drive traffic back to your site.

A great way to drive traffic is via:

  • Facebook Ads (but there are plenty of free organic ways to drive traffic, so don’t go broke paying for adverts)
  • Guest blogging on relevant sites that also serve your niche
  • Running a Social Media Campaign
  • Being interviewed by a trusted leader in your niche for their podcast or for a video series
  • Speaking at events where your ideal customers hang out

Consistency is the key to gaining trust with your potential customers. So having a plan in place to consistently create content to keep driving more traffic back to your site is paramount to its ongoing success. For this you must be prepared to work, and it’s fun, I promise!

Are you prepared to put in the work?

#5 What is your budget?

As with any investment, setting up a website should be something you consider fully before taking the next step. Have you considered how much you are ready to invest?

To help with this, it’s worth calculating your projected ROI (Return on Investment).

One of my clients, Deb earned back her investment in just 3 weeks. So I would encourage you to consider how many customers would your site need for you to earn your investment back and to go beyond it? How many sales would you need to earn back the cost of a $3000, $5000 or $10K website?

My clients understand that investing wisely in a quality website at the beginning is an obvious solution because they know they are investing directly into their business. This is also why you won’t find any great websites just costing $500. Websites are an asset to your business and can drive money into your company if you’re ready to do the work and invest wisely.

With that in mind, have you decided on a budget?

#6 Do you have the time/energy/headspace?

One of the main factors that most people don’t consider is just how much time goes into creating a website. Even if you hire a Website Consultant whose processes are smooth and efficient. It takes time to gather all of your content, to review the different stages of your site as it is designed and built and to answer in-depth questions about your business in order to provide a better insight into how we can get your website to serve you best.

Along with time, having the head space for it is important too. Do you have support around you? A team perhaps? If not then you may need to consider leaning on a Website Consultant a little more and accepting help with your website’s content in order to get the project completed on time.

Even with my finely tuned and efficient processes in place and experience, there are so many things to consider, so many moving parts that I do require my clients to be ready for this and up to the task. Enthusiasm and time is everything, also a healthy dose of curiosity because there is so much more to websites as an online marketing tool than most would believe.

Do you have the time, energy and head space to begin such a project?

If you read through all of these points, happily ticking each of them off as you go, and are feeling up to the task, and most importantly, excited! Then it could be that you’re ready!

If a website IS the next logical step for you, you can tell me more about your project by completing my Website WorksheetWe can then schedule a free consult call to discuss your business’, your target audience’s and your website’s needs and see if we are a good fit.

If you are ready but are feeling overwhelmed and anxious about the whole process, I am an experienced virtual hand-holder and can guide you every single step of the way. Here is what one of my clients, Deb, had to say about working with me:

“My huge and grovelling thanks & gratitude to the amazing force behind Magpie Creative Co, Hâfi Martinsdóttir. Step by step alongside the development of my new business, handholding & patient. I hope we can live up to the professional standards of our new website! Highly recommended.”

So if you’re feeling ready to grow your business and get more customers with your website strategy, you can send me your project details here.

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Magpie Creative Co. is a digital marketing and design consultancy with a worldwide client base. We provide branding, web design and online marketing for businesses that offer luxury guest experiences and require an efficient online booking system.

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