COVID-19 Advice & Insights for Hoteliers

We want to help as many hotels as possible adapt and get through these turbulent times which is why we are sharing our most up to date insights, advice and strategies for you.

Unsure of your next step? Get clear on your hotel’s recovery strategy

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As COVID-19 is unlikely to disappear completely without an effective vaccine, it’s expected that we will have a W shaped recovery with lock downs repeatedly being enforced, relaxed and enforced again over time. Being prepared for this tumultuous recovery will stand you and your hotel in good stead to ride the waves to come.

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The Latest Hotel News and Insights

View Hotels, an upscale, independent hotel brand in Australia, embarked on an overhaul in the spring of 2019. But as it turns out a natural disaster and then a global pandemic forced the company’s leaders to be creative with fewer resources than initially planned.

August 07, 2020

Hyper-local travel helped Choice Hotels perform significantly stronger than its competitors over the course of the worst months of the pandemic.

August 06, 2020

Right now, most of the world isn’t traveling. But when we get back to it, every country is now in a knife fight for share of wallet.

And the typical tourism and slogan-driven campaigns won’t cut it. They need to go deeper in new, creative ways and use the touch points. That is, use the hotels where the guests land, rest, and spend their time, strategically.

August 02, 2020

The share of revenue from mobile has doubled since the beginning of 2020 in one of the clearest examples of how COVID-19 impacts consumer behavior. It can be assumed that with increased numbers of people working from home, furloughed or laid off, screen time on mobile is increasing in comparison to desktop and people are getting increasingly comfortable with making purchases on their phones.

July 29, 2020

Social distancing is pushing one London-based hotelier to expand from the hotel room to the campground.

The Hoxton is launching for the month of August a glamping pop-up, dubbed Camp Hox, in Oxfordshire, England, about 90 minutes from from London.

July 26, 2020

There’s a lot of “we are here for you” promises coming from top-down corporate marketing, but if the front line doesn’t feel motivated, recognized, and ready to over deliver on some significant new asks, then none of it will ring true.

July 20, 2020

The European Union’s temporary ban on American travelers due to the swelling coronavirus count in the U.S. will particularly hurt American-based chains and the upscale end of the European hotel industry.

July 01, 2020

Two of the world’s biggest hotel groups are unfazed by the expected downturn in international travel: this will be a “unique” summer for Europe. Despite the fact 40 countries are starting to reopen at different rates across Europe, both IHG and Accor claim they have clear recovery strategies.

June 30, 2020

Mainland China’s hotel industry has throttled out of coronavirus shutdowns and record-low occupancy rates to hosting a mix of leisure and business travel — save for a recent resurgence of coronavirus cases in Beijing.

Hotel owners elsewhere in the world should see China’s rebound trajectory both as good news and a cautionary tale.

Jun 29, 2020

With travel now opening up at a tethering pace after months of no demand, the hospitality industry is in survival mode; shaving costs swiftly and effectively is the need of the hour. Besides operational costs, distribution accounts for a significant share of hotel expenditure.

Jun 29, 2020

Here are some ideas, thoughts and questions with an aim to utilise the human capital in hospitality more productively. The questions in this article point towards the art of possibilities and do not purport to be all-encompassing solutions.


Jun 25, 2020

Skift started the year excited for the release of Megatrends Defining Travel in 2020, our latest annual team effort identifying and interpreting the key trends for the travel industry. Then our world came to a standstill, paralyzed by the devastation of coronavirus.

Jun 24, 2020

Many hotels won’t come back from coronavirus shutdowns, but the downturn in travel won’t last forever. It is a shrewd business strategy to plan for future growth, if you can stomach the short-term occupancy meltdown.

Jun 16, 2020

McDreams is a family-owned group of six budget properties across Germany. With a philosophy of ‘automation first’, McDreams was well-placed to adapt to the new normal once COVID-19 hit. Keyless rooms, online check-in, and competitive pricing have allowed McDreams to offer an affordable ‘contact-free stay’ with low staff costs.

Jun 15, 2020

Guests can't book a room if they can't find your hotel.

Get your hotel found online locally - take our free 8-part course

Our new free 8-part online course is up and ready to guide you step by step in optimising your brand’s local presence online. With international tourism taking a back seat and localism on the rise, it’s never been more important to get seen by your local community.

Get access to our free online course to help your business get found locally

Book a free website review

Take this opportunity of downtime to refresh and rejuvenate your most powerful marketing platform.

Now is the time to take a good look at your website, fix the cracks, update the outdated and give it a refresh. As travel restrictions are gradually being lifted, you’ll want to greet your new wave of guests knowing that your online marketing is on-brand, working efficiently and optimised to get you more consistent bookings.

Reach out for a business & website review along with a 30 minute consultation, free of charge. We want to do our bit in helping hoteliers and guesthouse owners get back on their feet as quickly as possible and this means getting prepared and putting the work in now.

Never forget, we are in this together. We look forward to streamlining and growing your business together.

About Magpie Creative Co.

Magpie Creative Co. is a digital marketing and design consultancy with a worldwide client base. We provide branding, web design and online marketing for businesses that offer luxury guest experiences and require an efficient online booking system.

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