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“An investment in knowledge pays the best interest” – Benjamin Franklin

Why Wellness Tourism Will Be a Focus After COVID-19 Dissipates

Thanks to the COVID-19 outbreak so many of us are spending time at home and inevitably slowing down, focusing on our health and well being. Analysts believe that there will be a significant shift towards wellness within travel, with people increasingly seeking refuge in nature when travel restrictions are finally lifted. In this article we cover how you can prepare for this with your own guesthouse or hotel and ensure you benefit from the tourism wellness boom.

How to Stay True to Your Brand Values During a Crisis

Adapt your marketing strategy throughout the COVID-19 pandemic to ensure that the tone of your messaging at this time is in accordance with your brand ethos while also being sensitive to the current climate. In this article we showcase a few examples of considerate messages from hoteliers and guesthouse owners that are spot-on in the hopes that these will guide you as you consider your brand’s message to your own community of travelers and guests.

How Should Hotels Manage Room Rates After the Coronavirus Crisis?

Although most hoteliers and guesthouse owners are occupied with thoughts of survival right now, it’s important that we begin to prepare for the resurgence of bookings when travel restrictions are loosened. Knowing how to price your rooms intelligently will mean the difference between a swift recovery or a several year slog to regain your pre-pandemic position.

5 Inspiring Luxury Accommodation Websites That We Love

An important part of analysing and improving your own online marketing strategy, is to look at how other, similar businesses, are running theirs. Here you’ll find 5 wonderful properties and the websites showcasing each of them along with their strengths, weaknesses and how these can be improved upon.

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About Magpie Creative Co.

Magpie Creative Co. is a digital marketing and design consultancy with a worldwide client base. We provide branding, web design and online marketing for businesses that offer luxury guest experiences and require an efficient online booking system.

© 2020 Magpie Creative Co.

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