Logo & Styling
Your brand’s logo and styling must convey the very essence of its story through visual means and align with your ideal customer to help them find you.
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Branding
Together, we will trace the origins of your brand to discover its story, creating a compelling visual narrative shared through logo design, art direction and captivating copywriting.
Why should I invest in branding?
In a nutshell, it’s to ensure that you are attracting the right customers and guests for your brand. A common challenge for new brands or those that feel stuck, is that their visual narrative is not aligned with their ideal demographic and needs to be redirected. Investing in a branding system will reposition your brand onto its ideal path and ensure your target demographic find you.
What do I need before we can begin the branding process?
Please be ready with some ideas for your business name and have in mind who your ideal clients are.
Art Direction
Whether you are directing a stylised shoot at your hotel, overseeing a film project showcasing your location or compiling marketing material to spread your brand’s awareness, it’s essential that your brand’s story and style is consistent throughout.
The process
Visual Exploration
After our initial talk, we will begin with a collaborative Pinterest mood board to exchange ideas for your brand’s ideal visual narrative. This board will include ideas for typography, colours and imagery that best reflect your brand.
Style Guide & Story
Next we will take the finalised mood board and establish a suitable Style Guide to inform your brand’s art direction for future projects. The guide will include elements such as colours, typeface and photography suggestions along with a brief synopsis of your brand’s story.
Logo Concepts
Drawing inspiration from the Style Guide, we will present a round of logo concepts. These ideas will be refined through two rounds of revisions.
Brand Delivery
Upon approval, we will deliver the final logo files along with the Style Guide and brand synopsis via a Dropbox link.
Storytelling
People have connected through storytelling for thousands of years. Encourage your ideal customers to naturally relate to your brand’s story through compelling writing and visual narratives, enabling them to continue spreading your brand’s awareness and authentically amplifying your story.
Deliverables
3 Logo Concepts
Style Guide
Brand Synopsis
How will I receive the final logos?
You will receive the final logo files in .ai, .eps and .png formats. You will receive the following:
1 primary logo
1 secondary logo
1 sub-mark or icon logo
What’s included?
The Full Branding Package includes the following:
3 rounds of logo concepts with 2 revisions
1 Primary logo
1 Secondary logo
1 Sub-mark logo
1 Style Guide with colour and typeface suggestions
1 Brand Synopsis
Bonus custom reputation building & management plan
Reputation Building & Management
Finalising your branding is a great start, but building a successful brand is so much more than just working on the visual aspects. In a world full of brands selling similar services, the only way to truly stand out is through reputation. This is why we work with each of our branding clients to deliver a custom reputation building and management plan included within the Full Branding Package. Alternatively, we can do the work for you – this would require a monthly investment to see the best results.
Let us know via our project application if you require this service.
What’s not included?
The Full Branding Package does not include:
Additional rounds of logo concepts
Additional logo versions
Additional visual aspects such as illustrations, graphics or patterns
Copywriting
What’s included in the Style Guide?
The Style Guide is a document that contains all of our styling suggestions and art direction in order to keep your branding consistent from here on out. It includes the following:
Moodboard
Typeface suggestions
Colour palette suggestions
Logo and typeface rules
Photography suggestions
Investment required
Our branding services range between $750 – $1500
Foster brand loyalty through the written word
In order to deepen your ideal client’s relationship with your brand, we also offer copywriting services to provide you with compelling content to share on your website and social media channels. Let us know you require this service through our project application form.
How can I apply?
Complete our branding project application form so that we can learn more about your design project and we will be in touch within 2 business days to schedule a call.
How does payment work?
We require a 50% deposit before the design project begins, and the remainder is due before we send over your deliverables.
How long does the process take?
Each project varies in length. We would suggest allowing a timeline of 4 to 5 weeks from project start to project completion.
Can you write my website’s copy including compelling articles?
We do offer copywriting services to further elevate your brand above your competition and connect with your ideal customers on a deeper level. Let us know you require this service when completing the project application form.
Submit your project application using the button below.
Below you’ll find some helpful articles to guide the branding process.
About Magpie Creative Co.
Magpie Creative Co. is a digital marketing and design consultancy with a worldwide client base. We provide branding, web design and online marketing for businesses that offer luxury guest experiences and require an efficient online booking system.
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