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Does the idea of figuring out how to create, optimise and run your own website and online marketing strategy make you want to curl up into a ball and hide?
You have put so much time, effort and money into building up your business. And the very thought of tackling the online world as well is quite frankly daunting, so you’ve decided to invest in working with an agency who has already mastered it. Smart move!
One of the biggest fears our clients face is the fear of being left behind by their competition, forgotten by their former clients and undiscovered in the pages upon pages of Google search results. If this sounds all too familiar, then you’re in the right place.
What a great service – ahead of schedule, and a brilliant job too. Would definitely use again. Hafi even went above and beyond and did some copy writing for me as part of the same job. Great value.
David Evans
What a great service – ahead of schedule, and a brilliant job too. Would definitely use again. Hafi even went above and beyond and did some copy writing for me as part of the same job. Great value.
David Evans
More of a partnership than a 'package'
As a marketing agency, we thrive on uplifting businesses like yours to reach their potential. We will work together to understand your business goals, target audience needs and your idea of success to formulate a digital strategy that delivers results for your business.
We don’t like to confuse our clients with technical jargon, so you’ll find we talk in layman terms. We know websites can be intimidating and that’s not how we want anyone to feel when they work with us, so rest assured that no questions are too silly to ask and remember, we were new to all of this at one point too! You’ll find us to be friendly, open minded and not the least bit patronising.
We also understand your fears about getting backed into a corner where each little change or tweak you want to make to your site will require a hefty price tag from your website’s developer. So that’s why with each website we create, we provide free training videos to talk you through keeping your site updated, ensuring you stay in control at all times. Or if you’d rather leave the extra work to us, we also offer ongoing Website Care plans that include any website changes you want made. You can read more about these services here.
If this sounds like exactly what you and your business needs, then these are the ways that we can work together:
Website design & development
As your website is often the very first encounter with your brand for potential new customers, making that first impression is make or break for your business. Your brand’s message needs to come across immediately, build trust with, and encourage, potential customers to engage with your business as you desire.
- Your website will be designed strategically to meet your business needs and your brand’s vision so that your site visitors immediately know what your brand is all about.
- Search Engine Optimised so that people can find your website.
- Optimised to work across all devices; mobile, tablet and desktop so that everyone can access it, it looks good and it functions as it should.
- Fast loading times to keep the search engines and site visitors happy.
Recommended:
- Digital marketing for your luxury guest experiences, including email and content marketing.
- A platform for people to subscribe to your newsletter & for you to gather email leads (because you’re serious about growth) so that you can keep in touch with your guests, continue to sell to them and ensure they are more likely to recommend you to their friends.
Optional:
- Online booking functionality to free up admin time and increase your number of conversions from site visitors into repeat bookings.
- Boutique eCommerce. With a solid eCommerce strategy in place, we can convert site visitors into repeat customers and make you money while you sleep.
Essential:
- Ongoing website care to keep your investment safe, secure and functioning well for your site visitors, ensuring that you receive a positive return on your investment.
Included:
- Free training videos to talk you through keeping your site updated, meaning you’re in control at all times.
Submit your project details:
Website design & development
As your website is often the very first encounter with your brand for potential new customers, making that first impression is make or break for your business. Your brand’s message needs to come across immediately, build trust with, and encourage, potential customers to engage with your business as you desire.
- Your website will be designed strategically to meet your business needs and your brand’s vision so that your site visitors immediately know what your brand is all about.
- Search Engine Optimised so that people can find your website.
- Optimised to work across all devices; mobile, tablet and desktop so that everyone can access it, it looks good and it functions as it should.
- Fast loading times to keep the search engines and site visitors happy.
Recommended:
- Digital marketing for your luxury guest experiences, including email and content marketing.
- A platform for people to subscribe to your newsletter & for you to gather email leads (because you’re serious about growth) so that you can keep in touch with your guests, continue to sell to them and ensure they are more likely to recommend you to their friends.
Optional:
- Online booking functionality to free up admin time and increase your number of conversions from site visitors into repeat bookings.
- Boutique eCommerce. With a solid eCommerce strategy in place, we can convert site visitors into repeat customers and make you money while you sleep.
Essential:
- Ongoing website care to keep your investment safe, secure and functioning well for your site visitors, ensuring that you receive a positive return on your investment.
Included:
- Free training videos to talk you through keeping your site updated, meaning you’re in control at all times.
Submit your project details:
Let's build you a website designed to get you more consistent bookings.
Here's how:
Beautiful, intuitive design
We all judge on first impressions, so make yours count. If your website looks outdated, uninviting or just downright ugly, how can would-be guests be sure that your accommodation isn’t the same? It’s important that guests experience your luxurious hospitality from the get-go and that starts with your website.
Build branding credibility
Along with your website, if your branding is off-key people will feel that discord between what you offer and who you’re trying to appeal to. Let’s get back to the basics and understand who it is you’re trying to attract. By getting really specific we can attract more of your ideal guests, position you above your competition and increase your rates. We will establish a Style Guide, including logos, fonts, colours, moodboard and brand pitch for you to follow, ensuring that your marketing stays on point, keeping your brand’s message uncluttered and drawing in the right crowd.
Responsive Design
With 46% of leisure travelers with smartphones make their decision on whether or not to book with you via their mobile before switching to their laptops to complete the booking, it’s crucial that your website functions flawlessly and looks good across all platforms. With this knowledge comes the power to meet your potential guests where they hang out online and adapt the experience we provide them with accordingly. With an alarming 88% percent of travelers with smartphones switching to another site if yours doesn’t satisfy their needs, having an unresponsive website is not a mistake that we can afford to make.
Booking functionality
Remove unnecessary hurdles for your guests and staff. Avoid missing out on the opportunity to convert a visitor into a future guest by enabling them to book directly with you using our intuitive and stress-free online booking system. With a 24/7 online booking system in place converting website visitors precisely when they are in the mood to book has never been easier.
Beautiful, intuitive design
We all judge on first impressions, so make yours count. If your website looks outdated, uninviting or just downright ugly, how can would-be guests be sure that your accommodation isn’t the same? It’s important that guests experience your luxurious hospitality from the get-go and that starts with your website.
Build branding credibility
Along with your website, if your branding is off-key people will feel that discord between what you offer and who you’re trying to appeal to. Let’s get back to the basics and understand who it is you’re trying to attract. By getting really specific we can attract more of your ideal guests, position you above your competition and increase your rates. We will establish a Style Guide, including logos, fonts, colours, moodboard and brand pitch for you to follow, ensuring that your marketing stays on point, keeping your brand’s message uncluttered and drawing in the right crowd.
Responsive Design
With 46% of leisure travelers with smartphones make their decision on whether or not to book with you via their mobile before switching to their laptops to complete the booking, it’s crucial that your website functions flawlessly and looks good across all platforms. With this knowledge comes the power to meet your potential guests where they hang out online and adapt the experience we provide them with accordingly. With an alarming 88% percent of travelers with smartphones switching to another site if yours doesn’t satisfy their needs, having an unresponsive website is not a mistake that we can afford to make.
Booking functionality
Remove unnecessary hurdles for your guests and staff. Avoid missing out on the opportunity to convert a visitor into a future guest by enabling them to book directly with you using our intuitive and stress-free online booking system. With a 24/7 online booking system in place converting website visitors precisely when they are in the mood to book has never been easier.
Initial consultation
After receiving your project application, and if we think we are a good match, we will reach out to schedule an initial consultation. We’ll discuss in-depth what a successful website means to you, your business goals for this project and what you hope to gain from it. Working this out at the beginning is crucial for a happy conclusion.
Proposal & plan of action
Using the insights gained from our initial consultation, we will create a bespoke proposal. This will cover your business goals, target audience, our proposed solution, the project timeline along with a breakdown of your required investment.
Our process & workflow
With you every step of the way
Through experience we have created a streamlined process from beginning to end to ensure we deliver a quality service so that you can deliver a luxurious online experience to your guests.
If you’re ready to get started, there are two steps to take. First, view our ‘are you ready?‘ page to ensure you have everything in place to begin a project with us.
Design strategy
This is where we’ll begin designing the layout of your website, ensuring its intuitive usability. We’ll also be focusing on the imagery, typography and aesthetics to match your brand identity. We will then present a mock up of your site and give you the opportunity to give feedback and we can make changes accordingly.
Development & testing
After all of that content creation it’s now time for you to sit back, relax and await the launch of your website. We meanwhile, will be obsessively testing and cross-checking your website to ensure that it’s ready to go live and be shared with the world. It will be optimised for the Search Engines (SEO), site security will be paramount at this stage, and then finally the finishing touches will be made to ensure it works smoothly and looks good on all devices.
Next, go ahead and complete our project application form to submit your project details.
If we think you’re a good fit, we’ll be in touch to schedule an initial consultation to get the ball rolling.
Website launch
Congratulations! Your website is live, and ready to share with the world.
But don’t worry, that’s not the end, we will be available on the launch day to make sure it all runs smoothly. We also offer our support for 30 days post launch to answer any questions you might have or fix any issues that might arise.
Care plan
Take care of your brand’s most valuable asset by investing in a website care plan to ensure it continues to perform and deliver a return on your investment long after the launch.
Our process & workflow
With you every step of the way
Through experience we have created a streamlined process from beginning to end to ensure we deliver a quality service so that you can deliver a luxurious online experience to your guests.
If you’re ready to get started, there are two steps to take. First, view my ‘are you ready?‘ page to ensure you have everything in place to begin a project with us.
Next, go ahead and complete our project application form to submit your project details.
If we think you’re a good fit, we’ll be in touch to schedule an initial consultation to get the ball rolling.
Initial consultation
After receiving your project application, and if I think we are a good match, I will reach out to schedule an initial consultation. We’ll discuss in-depth what a successful website means to you, your business goals for this project and what you hope to gain from it. Working this out at the beginning is crucial for a happy conclusion.
Proposal & plan of action
Using the insights gained from our initial consultation, we will create a bespoke proposal. This will cover your business goals, target audience, our proposed solution, the project timeline along with a breakdown of your required investment.
Design strategy
This is where we’ll begin designing the layout of your website, ensuring its intuitive usability. We’ll also be focusing on the imagery, typography and aesthetics to match your brand identity. We will then present a mock up of your site and give you the opportunity to give feedback and we can make changes accordingly.
Development & testing
After all of that content creation it’s now time for you to sit back, relax and await the launch of your website. We meanwhile, will be obsessively testing and cross-checking your website to ensure that it’s ready to go live and be shared with the world. It will be optimised for the Search Engines (SEO), site security will be paramount at this stage, and then finally the finishing touches will be made to ensure it works smoothly and looks good on all devices.
Website launch
Congratulations! Your website is live, and ready to share with the world.
But don’t worry, that’s not the end, we will be available on the launch day to make sure it all runs smoothly. We also offer our support for 30 days post launch to answer any questions you might have or fix any issues that might arise.
Care plan
Take care of your brand’s most valuable asset by investing in a website care plan to ensure it continues to perform and deliver a return on your investment long after the launch.
Let's chat
There's no harm in a free no-obligation consultation
Simply complete the Project Application form, and if we think we can help, we can schedule a free call.
Deliverables
Fully responsive website
Style Guide
What’s included in the Style Guide?
The Style Guide is a document that contains all of the styling used throughout your website. This should be considered your art direction bible in order to keep your branding consistent from here on out. It includes the following:
What’s included in the Style Guide?
The Style Guide is a document that contains all of the styling used throughout your website. This should be considered your art direction bible in order to keep your branding consistent from here on out. It includes the following:
Typeface used
Colour palette used
Logo and typeface rules
Visionboard
Photography suggestions
Typeface used
Colour palette used
Logo and typeface rules
Visionboard
Photography suggestions
Frequently Asked Questions
As soon as you decide you’re ready to invest in your business, we would recommend you begin gathering content (images and text) to bring your website to life. We require your site’s content before we begin creating your website so the quicker we can get those from you, the quicker we can get your new site online for the world to see.
You can apply to work with us via our Project Application form, and if we are a good fit for one another we’ll reach out to schedule an initial consultation.
Not at all. We can help you with this, in fact we recommend you contact us before organising any domains or hosting as we can direct you to a trustworthy hosting provider which can save much heartache down the road.
But if you have already purchased these, don’t worry. We’ll simply require access to your website’s control panel.
This can vary from project to project, but usually a website will take around 4 – 6 weeks to complete, depending on the complexity. We require our clients to have their content (images, text, graphics, logos) ready before we begin, this allows us to work more efficiently and means we won’t have to bother you as often for more images or text. It also means that the project will be completed on time and on budget. If you require help creating content just let us know via the project application form as we can provide this for you at an extra cost.
If you have a specific deadline in mind, please let us know so that we can do our best to accommodate you. Please bear in mind that we often have a waiting list for projects so we recommend getting in touch sooner rather than later to secure your spot in our development schedule.
We require a 50% deposit upon you accepting our project proposal and before the design process begins. The next 25% will be due upon your acceptance of the final design and before we begin fully developing your site and cross-checking everything. The remaining balance is due before launch your site and hand you the keys.
Take a look at my FAQ page to see more frequently asked questions.
About Magpie Creative Co.
Magpie Creative Co. is a digital marketing and design consultancy with a worldwide client base. We provide branding, web design and online marketing for businesses that offer luxury guest experiences and require an efficient online booking system.
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