By Hâfi Martinsdóttir
Estimated reading time: 4 minutes | 823 words
As we already know that Google tends to favour businesses that regularly use their products (such as a Google My Business), many businesses have seen improved ranking and results from posting once per day on their GMB listing. In this article we will show you how to post and guide you in making the most out of each post, photo and video you share on your listing.
To create a post, access your Google My Business account (https://business.google.com/) and select “Posts” from the list on the left.
As you can see in this image below, it’s always a good idea to keep checking back and seeing whether Google has added any updates. The more your listing utilises the variety of options available to you the better your property will rank as this will be viewed as a well-rounded and optimised listing.
Next you can choose which type of post you would like to create from the carousel at the top (shown in screenshot below). You can choose from the following post options:
Make sure you share at least one high-quality image, compelling text containing relevant keywords and a Call to Action (CTA) to encourage viewers to take the next step. You can choose from the following CTAs:
Make sure you enter the relevant link so that when people click on your CTA button they are taken to the correct place.
And finally, you can simply opt to “Preview” or “Publish” your post.
It is widely thought that the quantity of photos connected to a Google My Business profile will directly affect the listing’s search performance. Take a look at this article containing data showing just how strong the link is between the number of images on a GMB listing verses the number of website clicks, calls and interactions that listing receives: New research shows strong link between Google My Business photo quantity and search performance
“Listings with photos are twice as likely to be considered reputable and get 35% more clicks.” (Source: Neil Patel)
We would highly recommend encouraging your guests to share their own photos when they post a review of their stay on Google. Virtual tours and videos are also an excellent way to engage with users and give them a better indication of what they can expect during a stay.
Here are a few things to consider when sharing photos and videos on your Hotel Business listing:
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… as a bonus we have one more article up our sleeves to share with you, a collection of informative and helpful tips and advice on getting your business found locally. Keep your eyes on your inbox for the final bonus installment of our “How to get your hospitality business found locally online” course.
About Magpie Creative Co.
Magpie Creative Co. is a digital marketing and design consultancy with a worldwide client base. We provide branding, web design and online marketing for businesses that offer luxury guest experiences and require an efficient online booking system.
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