As a stickler for simple but beautiful websites, I created a website that was clear, fresh and easy to navigate. As Jeff didn’t have a concept for the actual design and layout, I had the joy of coming up with all images, graphics and design myself. I love this level of freedom! I took my styling cues from their logo and created a beautifully consistent athletic look throughout.
I placed an opportunity for website visitors to subscribe on every page to ensure that no opportunity was missed in gathering leads.