The main problem with the old site was that it was impossible to navigate leading to people just abandoning their attempts to find out more information and contact the company. The terrible website was unfortunately reflecting badly on the actual business, with people assuming that the flight school must also be in pretty poor shape, and as a flight student there, I can tell you that’s far from the truth!
What we needed were fresh, new images, to show the world that the flight school works just as efficiently as the website. I created a site map to properly plan where each page would be, how it would be connected to other pages and to ensure no visitor would get lost and could be explored intuitively.
I connected the site to the Air Hart social media so that the image gallery would always showcase the latest Instagram posts. As I am also running the Air Hart social media, I understand just how important it is that all of these platforms are connected.
To boost the site’s SEO performance, I also write the site’s content by releasing a regular blog post to share more information to site visitors looking to learn more about the flight school and what it’s like to train there.