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The Brief
Air Hart Aviation’s old site was not properly functioning, most of the links were broken, the contact forms weren’t working which is a disaster, and the site was so dated and pretty much crumbling as each day passed by. My brief was to create a new site from the ground up, give it a modern feel and to most importantly get the contact forms working! We also placed updated information and prices and ensured it was easy to explore as the old site was a nightmare to navigate.
My Approach
The main problem with the old site was that it was impossible to navigate leading to people just abandoning their attempts to find out more information and contact the company. The terrible website was unfortunately reflecting badly on the actual business, with people assuming that the flight school must also be in pretty poor shape, and as a flight student there, I can tell you that’s far from the truth!
What we needed were fresh, new images, to show the world that the flight school works just as efficiently as the website. I created a site map to properly plan where each page would be, how it would be connected to other pages and to ensure no visitor would get lost and could be explored intuitively.
I connected the site to the Air Hart social media so that the image gallery would always showcase the latest Instagram posts. As I am also running the Air Hart social media, I understand just how important it is that all of these platforms are connected.
To boost the site’s SEO performance, I also write the site’s content by releasing a regular blog post to share more information to site visitors looking to learn more about the flight school and what it’s like to train there.
The Result
Air Hart Aviation now has a fully functioning, responsive and beautiful website that has increased their incoming emails directly from the site. The investment into regular blogs posts and social media content creation continues to reward the company with an ever growing number of followers and new students enquiring about studying at the school every single day.
The Brief
Air Hart Aviation’s old site was not properly functioning, most of the links were broken, the contact forms weren’t working which is a disaster, and the site was so dated and pretty much crumbling as each day passed by. My brief was to create a new site from the ground up, give it a modern feel and to most importantly get the contact forms working! We also placed updated information and prices and ensured it was easy to explore as the old site was a nightmare to navigate.
My Approach
The main problem with the old site was that it was impossible to navigate leading to people just abandoning their attempts to find out more information and contact the company. The terrible website was unfortunately reflecting badly on the actual business, with people assuming that the flight school must also be in pretty poor shape, and as a flight student there, I can tell you that’s far from the truth!
What we needed were fresh, new images, to show the world that the flight school works just as efficiently as the website. I created a site map to properly plan where each page would be, how it would be connected to other pages and to ensure no visitor would get lost and could be explored intuitively.
I connected the site to the Air Hart social media so that the image gallery would always showcase the latest Instagram posts. As I am also running the Air Hart social media, I understand just how important it is that all of these platforms are connected.
To boost the site’s SEO performance, I also write the site’s content by releasing a regular blog post to share more information to site visitors looking to learn more about the flight school and what it’s like to train there.
The Result
Air Hart Aviation now has a fully functioning, responsive and beautiful website that has increased their incoming emails directly from the site by 100%! The investment into regular blogs posts and social media content creation continues to reward the company with an ever growing number of followers and new students enquiring about studying at the school every single day.
About Magpie Creative Co.
Magpie Creative Co. is a digital marketing and design agency with a worldwide client base. We offer branding, web design and online marketing for luxury guesthouses and small independent resorts.
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