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The Brief
Deb was in the process of forming a new avenue for an already established business of hers. She needed a fresh new website to be launched at the same time as her new business would be. Her main goal was to create an online shop for her products, start collecting contact details of her website visitors via a newsletter subscription service and enable her site visitors to book tickets to her upcoming events.
My Approach
During our initial discussion I grasped that Deb had so much on her plate that I would be required to step in and provide the logo as well as the website and its theme. As someone who loves branding and design I delighted in experimenting with ideas for the layout and structure of her website. She wanted the site to be warm and welcoming to site visitors and to encourage them to subscribe, purchase some items and visit her physical Poetry Pharmacy in Bishop’s Castle, Shropshire, UK.
By creating a lead capture form on every page I ensured that no one missed out becoming aware of the option to subscribe to Deb’s newsletter. Several shop items feature prominently on her homepage with clear links to her main shop page. The shop layout is clear and uncluttered with distractions to aid in swift and efficient purchases.
The booking of tickets for her events could not be more straightforward, with plenty of event information followed by links to book the relevant tickets.
As we predicted the average website visitor to be more at ease with a simple, clear and easily navigable layout, I have made a concerted effort to not over complicate the site with too many links doubling up and causing confusion.
The Result
Deb and I are both absolutely delighted with the resulting website. She and I have both received appreciative comments of its warmth, clarity and welcoming aesthetics.
Deb’s email list continues to succesfully grow thanks to the carefully considered locations of the lead capture forms and her online shop continues to successfully receive orders from happy customers.
I continue to look after her website with my post-launch Website Care Package service and we look forward to a future of growth for her business, both offline and online.
The Brief
Deb was in the process of forming a new avenue for an already established business of hers. She needed a fresh new website to be launched at the same time as her new business would be. Her main goal was to create an online shop for her products, start collecting contact details of her website visitors via a newsletter subscription service and enable her site visitors to book tickets to her upcoming events.
My Approach
During our initial discussion I grasped that Deb had so much on her plate that I would be required to step in and provide the logo as well as the website and its theme. As someone who loves branding and design I delighted in experimenting with ideas for the layout and structure of her website. She wanted the site to be warm and welcoming to site visitors and to encourage them to subscribe, purchase some items and visit her physical Poetry Pharmacy in Bishop’s Castle, Shropshire, UK.
By creating a lead capture form on every page I ensured that no one missed out becoming aware of the option to subscribe to Deb’s newsletter. Several shop items feature prominently on her homepage with clear links to her main shop page. The shop layout is clear and uncluttered with distractions to aid in swift and efficient purchases.
The booking of tickets for her events could not be more straightforward, with plenty of event information followed by links to book the relevant tickets.
As we predicted the average website visitor to be more at ease with a simple, clear and easily navigable layout, I have made a concerted effort to not over complicate the site with too many links doubling up and causing confusion.
The Result
Deb and I are both absolutely delighted with the resulting website. She and I have both received appreciative comments of its warmth, clarity and welcoming aesthetics.
Deb’s email list continues to succesfully grow thanks to the carefully considered locations of the lead capture forms and her online shop continues to successfully receive orders from happy customers.
I continue to look after her website with my post-launch Website Care Package service and we look forward to a future of growth for her business, both offline and online.
“My huge and grovelling thanks & gratitude to the amazing force behind Magpie Creative Co, Hâfi Martinsdóttir. Step by step alongside the development of my new business, handholding & patient. I hope we can live up to the professional standards of our new website! Highly recommended.”
Deb Alma
About Magpie Creative Co.
Magpie Creative Co. is a digital marketing and design consultancy with a worldwide client base. We provide branding, web design and online marketing for businesses that offer luxury guest experiences and require an efficient online booking system.
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