We already know that people choose what to buy, invest in and book based on how that product, brand or experience makes them – or will make them – feel. This is why photography has played a key role in the design of this site. The farmhouse owner, a keen stylist and photographer, captures the beauty and elegance of this remote property located in the wilds of England. The design of the site takes a step back to allow the photography to do the talking, to tell the visual story of this place.
The site visitor immediately gets a sense of place, a feel of the emotions and atmosphere that they can expect to feel when staying at the property. The narrative is one of calm, unpretentious homeliness, peaceful and truly immersed in nature. We can imagine putting on a pair of wellington boots to stomp up the nearby mountain, rejuvenated by the fresh country air or perhaps we are undone by the smell of a freshly baked pie in the oven as a we sit by the crackling fire with the book we have been longing to read but never before found the time.
The design, carefully and without any unnecessary exertion on the visitor’s part, enables the telling of this story while continuing to feed the imagination of what could be. A story that will undoubtedly linger in the mind for a long while after. Planting a seed in the visitor’s mind of someplace they would like to escape to just for a little while.
With frequently asked questions available to ease any concerns or queries a potential guest might have, to a direct booking form and an option to sign up for a newsletter, the website covers all necessities that a good hotel website must have to build the trust and confidence required to book. A contact form, directions and details on local places of interest are easily provided to enable as smooth a booking process as possible. The fewer the hurdles a potential guest faces and the more convenient the informing and booking process paired with an evocative destination narrative provides a seamless road to taking bookings, receiving repeat guests and building brand loyalty.