By Hâfi Martinsdóttir
Estimated reading time: 1 minute | 245 words
With the rise in demand for quality experiences, travellers are seeking depth and mastery over speed and variety. We are seeing more people searching for niche experiences where they can dive deep into a subject, activity or adventure and fully engage with themselves, others and the destination. In our latest article we discuss this rising trend for fulfilling, educative experiences and why it is being viewed as the new luxury approach to travel and wellness.
“Travellers are increasingly aware of the impact their choice of destination has on their overall health and psychological well-being, as a result we’re seeing a growth in search for self-fulfillment, upskilling and personal growth through travel. As the hotel industry recognises these trends, experiential, holistic and wellness travel is today a primary consideration in guest experience and concept curation.
There is a growing appreciation for simplicity, a rejection of how complex our lives have become and how we often feel that we always have to be ‘on’. Especially in the current climate with many people attempting to work from home for the first time and finding that their personal and professional lives are blurring into one with boundaries obscured and stress levels growing.”
Excerpt taken from a recent article written by Hâfi Martinsdóttir in collaboration with @Pippa_brindley, founder of disruptive new hospitality PR Agency The Comms Collective and curator of the daily travel inspiration insta feed @theeditinternational
You can read the article in its entirety by clicking the link below. Estimated reading time 7 minutes.
Unsure of your next step? Get clear on your hotel’s recovery strategy
As COVID-19 is unlikely to disappear completely without an effective vaccine, it’s expected that we will have a W shaped recovery with lock downs repeatedly being enforced, relaxed and enforced again over time. Being prepared for this tumultuous recovery will stand you and your hotel in good stead to ride the waves to come.
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Magpie Creative Co. is a digital marketing and design consultancy with a worldwide client base. We provide branding, web design and online marketing for businesses that offer luxury guest experiences and require an efficient online booking system.
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