By Hâfi Martinsdóttir
Estimated reading time: 10 minutes | 1980 words
Do you struggle to produce regular blog content because you feel paralysed every time you open up a blank document? If so then it’s time to put a formula in place to guide your writing. In this post I will share with you the winning process for writing successful blog posts that I use. This method helps me to get out of my own way and start writing without too much of the worrying.
So, without further ado, let’s get stuck into the actual writing process.
(You can download a PDF of The Winning Process for Writing Successful Blog Posts for your future reference at the bottom of this post)
First of all start by outlining what you promise to deliver in your blog post. This let’s the reader know immediately what they can expect, and if you understand your target audience well, gives them a reason to continue reading. So be sure to let them know what transformative/entertaining/helpful results they can expect to achieve by the end.
Example: “In this post I am going to teach you about why integrating a subscription plan into your business model is the way to go”.
This is very specific and should tie in nicely with the headline of the post too so that everyone is clear about what is being discussed. Example headline: “The Benefits of Building a Subscription Based Business Model”.
Next we want to highlight the problem that your reader might have which has drawn them into clicking on this blog post. Highlighting the problem that your reader is likely struggling with gives the reader something to relate to. Remember that your reader at this point does not know the solution, they just know the problem. They are looking to you for the solution. The problem you outline should be something highly relatable for them and reinforces a reason for them to keep reading.
Example: Do you find yourself struggling to generate steady revenue that you can rely on? Are you so busy working IN your business that you have no time to work ON it to help it grow?
To position yourself as someone who really knows what they are talking about, bust a myth that your readers are likely to believe about their problem. It could be an old-fashioned way of thinking that might be holding them back from achieving their goal.
Example Myth: “My customers wouldn’t be interested in subscription services or products, even though adding this option would help my business enormously.”
Example Truth: “Due to the flexibility and easier cost management of subscription based services customers are increasingly seeking subscription solutions over one-off, larger payments.”
Now it’s time to teach your readers 3 – 7 key points that will transform their problem into a helpful solution with actionable steps or if you are trying to persuade your audience of something, this is where you list the reasons.
Example: “Here are the top reasons why you should start moving towards a mostly subscription based business model:”
Further clarify your expert status on this topic by saving them any costly mistakes by pointing out the rookie mistakes people often make when implementing the solution you have provided. Also suggest some tips for readers who perhaps want a deeper insight into solving this problem.
Example: “The most common reason why some businesses fail at this when starting out generating recurring revenue through subscription services is because it does require work, requires creativity, it requires you to think outside the box and to make brave and bold choices in your business. So prepare to be bold. You can transition slowly and organically through to a mostly subscription based business model and can continue to sell regular one-off products and services to clients too.
It does help if you are already positioned well in your industry as an expert, so continue to or begin to establish yourself as an expert in order to see the best results.”
Give your reader their next steps, perhaps it’s scheduling an appointment with you (insert the link they can use to schedule this). Or perhaps it’s to leave a comment, share the post on social media (you should definitely have social media share buttons on every post) or to download a helpful checklist or worksheet related to their solution that helps them implement it.
Example: “If you’re interested in discussing how to set up a recurring revenue subscription strategy in your business, click the button below to schedule a call with our recurring revenue specialists”.
Print this convenient PDF download and place it by your computer to help guide your writing process.
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