By Hâfi Martinsdóttir
Estimated reading time: 1 minute | 253 words
In our latest article, we share key insights and thoughts from some of today’s hospitality leaders on the topic of luxury and how our perception of luxury is shifting in relation to sustainability and our environment.
As the COVID-19 crisis places a spotlight on many of our travel habits that were previously deemed normal we are now beginning to view our actions and choices through a different lens. Now is the time for hoteliers to prepare for this shift in how luxury is perceived in order to meet the consciously adapting needs of guests as they unfold.
This unshakable notion that less is luxury and slower is sustainable is starting to permeate the minds of would-be globetrotters. Their desire to experience the world in a harmonious way that is beneficial to both the traveller and the destination is paving the way for a shift in how we perceive luxury.
“Over the next decade, any remaining distinction between premium offerings and sustainability will fade from existence as the two concepts become synonymous with one another. Forming the heart of the Promadic Traveller’s decision-making process, future travellers will expect brands to have done their eco-research for them, with “premium” defined by the assumption of sustainability.” – Design Hotels
Excerpt taken from a recent article written by Hâfi Martinsdóttir in collaboration with @Pippa_brindley, founder of disruptive new hospitality PR Agency The Comms Collective and curator of the daily travel inspiration insta feed @theeditinternational
You can read the article in its entirety by clicking the link below. Estimated reading time 7 minutes.
Unsure of your next step? Get clear on your hotel’s recovery strategy
As COVID-19 is unlikely to disappear completely without an effective vaccine, it’s expected that we will have a W shaped recovery with lock downs repeatedly being enforced, relaxed and enforced again over time. Being prepared for this tumultuous recovery will stand you and your hotel in good stead to ride the waves to come.
Share this post
About Magpie Creative Co.
Magpie Creative Co. is a digital marketing and design consultancy with a worldwide client base. We provide branding, web design and online marketing for businesses that offer luxury guest experiences and require an efficient online booking system.
Join the Magpie flock!
Receive weekly insights to increase your bookings, grow a loyal brand following and charge higher rates.
We don’t spam and we don’t sell your data. Unsubscribe with one click.
© 2020 Magpie Creative Co.
Subscribe to strategise your hotel’s recovery, starting with your Hotel Reopening Checklist.
We will get back to you as soon as possible