Why Sustainable Travel Will Create a New Wave of Conscious Luxury

In our latest article, we share key insights and thoughts from some of today’s hospitality leaders on the topic of luxury and how our perception of luxury is shifting in relation to sustainability and our environment.

As the COVID-19 crisis places a spotlight on many of our travel habits that were previously deemed normal we are now beginning to view our actions and choices through a different lens. Now is the time for hoteliers to prepare for this shift in how luxury is perceived in order to meet the consciously adapting needs of guests as they unfold.

This unshakable notion that less is luxury and slower is sustainable is starting to permeate the minds of would-be globetrotters. Their desire to experience the world in a harmonious way that is beneficial to both the traveller and the destination is paving the way for a shift in how we perceive luxury.

“Over the next decade, any remaining distinction between premium offerings and sustainability will fade from existence as the two concepts become synonymous with one another. Forming the heart of the Promadic Traveller’s decision-making process, future travellers will expect brands to have done their eco-research for them, with “premium” defined by the assumption of sustainability.” – Design Hotels

Excerpt taken from a recent article written by Hâfi Martinsdóttir in collaboration with @Pippa_brindley, founder of disruptive new hospitality PR Agency The Comms Collective and curator of the daily travel inspiration insta feed @theeditinternational

You can read the article in its entirety by clicking the link below. Estimated reading time 7 minutes.